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QAS finds perfect Balance in new apparel partner

17 October 2023

The Queensland Academy of Sport (QAS) has entered into a dynamic collaboration with Belgravia Apparel who is the Australasian elite teamwear partner of New Balance.

This partnership symbolises our unwavering support to help athletes achieve their dreams and equip them with nothing less than the best. It’s also about ensuring our QAS Team who support the athletes feel a sense of pride and unity in pulling on the new QAS uniform, honouring our rich and illustrious history. The new collaboration marks the dawn of an exciting chapter in our commitment to our QAS Vision of ‘Inspiring Extraordinary Sporting Success’.

The new balance QAS kit, featuring the new QAS wordmark will be worn by over 500 QAS supported athletes and our 160 expert support staff as they gear up for the Paris 2024 Olympics and Paralympic Games as well as their journey toward LA 2028 and the Brisbane 2032 Games.

The eagerly anticipated new QAS apparel collection will soon be distributed to the QAS supported athletes during their upcoming athlete inductions.

This moment is always a special and thrilling one, as athletes officially become part of the QAS family and an amazing alumni since the inception of the QAS in 1991.

Chelsea Warr, QAS Chief Executive, said, "This partnership with New Balance is an exciting collaboration for both our QAS Team, Athletes and Sports. The uniforms look sharp, stylish and feel great to wear.  We are grateful to have partnered with New Balance who, like QAS, value Teamwork, Integrity, and not just what you win, but how you win in working with your customers. The new uniforms, with a reenergized wordmark, brings our QAS Team even closer together, reminding us of what it means to pull on the QAS uniform and upholding the brand of an incredible institution that has supported thousands of athletes to achieve their sporting dreams. It’s an exciting time in the run up to Brisbane 2032, and we are so pleased New Balance is with us on the journey from the outset”.

Recognising the impact of top-tier attire on performance, we are excited to see our supported athletes and performance support staff beam on the world stage, donning this new uniform that strikes the perfect blend between quality and style.

New Balance Australia Regional General Manager, Dean Howard said he looked forward to a successful partnership with QAS through its Team Sport licensee Belgravia Sports Apparel.

“At New Balance, we strive to provide the perfect blend of performance technology and style for all, whether that be helping elite athletes strive towards excellence or promoting a healthy and active lifestyle for the community as a whole,” he said.

“We are extremely proud to partner with QAS and look forward to seeing the athletes and QAS support staff proudly wearing the new uniforms.”

Last updated: 17 Nov 2023